From the moment the Internet appeared, lots of users used it to seek ideas, solutions or entertainment. So the important question is: how can you bring these people to your site? There are lots of manners for you to do this: promote your website, optimize it for search engine ranking, advertise on it, link to other sites or purchase traffic.
But is purchasing traffic a good idea?
This question can be answered with both yes and no. You will want and need to purchase real traffic to your website, but at the same time you should know that purchasing traffic for your website can be quite risky. When you are purchasing targeted traffic in order to increase your exposure or generate sales, you do not have a guarantee that will actually obtain sales from the traffic you’ve bought. But you still can hope to change the traffic into sales if your site has what the potential buyer is looking for.
Purchasing untargeted traffic is a very cheap source of traffic, but it is extremely unpredictable. You can’t expect a lot of conversion out of it. Thus, this is a great solution to increase the potential rank of your website, but at the same time it can lead to massive loss. Make sure you don’t purchase fake traffic. This can be obtained through spam or bots. The last thing you need is to purchase traffic that was forced. For instance, the pop ups can drive a person crazy every time he or she opens a site. Those who open a site that contains a pop up usually choose to leave because they get distracted and annoyed by this. This is a sure way to drive people away.
What traffic is good for you?
There are various manners in which one can obtain paid traffic. But all the methods revolve around the quality traffic. Of course, the organic traffic would be more than welcomed, but we all know that it might take too long to get it. In fact, playing with SEO techniques is not the easiest thing in the world. That is if you want to make money fast. However, if you purchase site traffic, you will get it instantly and you will not have to pray to the Google god in order to make your site matter. This is the main reason why purchasing site traffic is extremely popular.
Let’s not examine the popular methods of buying traffic just yet. Before getting into that, it is vital to keep in mind the following phrase: return on investment (or ROI). Purchasing traffic is definitely risky. Any type of advertising has its risks. You will be paying to get traffic, so you will have to get a profit. The paid traffic is extremely expensive and cannot be used for branding (internet marketers or business owners know what I am saying). But we will get to that soon.
For now, let’s talk about the primary ways to get traffic (the paid type).
For this you will have to know who your target audience is and where to reach them. Lots of people use this method in order to purchase banner space for their sites.
It is true that the AdWords program allows you to buy banners on the network, but there are lots of options when it comes to this topic: ad and social networks, co-registration offers, or direct buys. The last option can bring you high traffic sites in your niche and can help you select the ones that fit your advertising needs.
This is the most influential traffic because it comes from accurate searches. Lots of persons are interested in what you have to offer. Facebook, Google AdWords or Yahoo Search are just 3 of the PPC programs which permit buying a space for ads, depending on a clear list of keywords. This way you can control the delivered traffic and tweak the existent campaigns in order to increase the ROI. Remember that there are a few advertisers that place the name of their company in the title of the text dedicated for branding. However, if you want to make the best out of your ROI, concentrate on keywords related to product names.
The cost per view method is quite cheap, but at the same time it is a very complicated paid traffic source that doesn’t bring back an important return. You don’t have a lot of options in this case and you have to pay per every impression. Which is not the case for the cost per thousand method. In this case, traffic is delivered under the form of page ads (full pop unders or overs) to those who have previously agreed to receive it. They do this by adding different software with or without their knowledge. However, keep in mind that this type of traffic is still new and it has little competition. So it doesn’t hurt to look.
And last but not least, the mobile marketing technique has become quite popular, since lots of people browse the Internet from the phone. If you want to try this method, check AdMob Network from Google. This has started small and it is now an important source. So if you handle an offline business, verify the text message marketing and you will see that the response rate will be higher.
There are lots of options when it comes to purchasing web traffic. Only you can decide which one is more suited for you. Keep in mind the important elements: the ROI and the conversions. Try new stuff and go with the options that work!